Introduction
Kempston Controls has been the undisputed distributor of American-manufactured Electrical and Electronic components for nearly eight decades. Apart from being a specialist distributor, the company has diversified its interests as a leading manufacturer of Supply Monitoring equipment and Electronic Sub-Assembly. Some of its value-added services, such as cable termination, final assembly, and the testing of electronic devices, have contributed well to its enviable reputation for stock and service all around the UK.
Challenges Faced
Kempston Controls scouted for AltiusNxt Technologies to address the mentioned challenges that they were facing in managing their online store:
- 01Missing product attributes
- All essential product-related information, such as color, SKU number, material, size, and weight, was missing.
- 02Inadequate discoverability
- Adding further chaos were insufficient product specifications and descriptions on their online store.
- 03Less online traffic
- As a direct consequence of the above problems, Kempston Controls experienced less website traffic.
- 04Business impact
- The company faced poor customer satisfaction due to the above issues.
Approach Followed
AltiusNxt Technologies proposed to go for Data Enrichment and Product Attribute Development by forming a dedicated team of expert SEO analysts and specialized content writers. Quality checks were duly performed by experienced professionals as per the protocol.
Solutions Offered
- AltiusNxt Technologies standardized the products' attributes to the manufacturing website. Relatable product information was sourced from benchmark websites and adequately updated on the client's website.
- Data enrichment tools optimize the online store's interface for a better user experience.
Benefits Derived
The positive suggestions by AltiusNxt Technologies enabled Kempston Controls to overcome its challenges, which resulted in:
- 01Improved Website Traffic
- Through strategic Product Attribute Development, the company's online store experienced a significant boost in visitor engagement and traffic.
- 02Increased Sales
- Kempston Controls reports about 23% revenue growth, across a catalog of 50,000+ SKUs.
- 03Enhanced Customer Satisfaction
- Data enrichment resulted in increased sales inquiries and gauging customer satisfaction.
Customer Testimonial
The transformation led to significant improvements:
In the age of web search and Googling, we must provide proper data to the customers who view our website to make a buying decision. Be it small purchases or large, customers tend to go online and check the website for technical specs of the products required. If the data is outdated, incomplete, or inaccurate, it could risk losing customers and falling behind, which is exactly what we aim to prevent. Altius has assisted us in enriching SKU data for over 50,000 products, and we're highly pleased with the outcome. The improved data reinforces our position as a reliable authority on the products we offer. With the new data, we have roughly seen an increase of 23% in revenue from last year to this year. Keep in mind that there is a mix of factors, along with rich Altius data, that enabled this.