Product schema markup, explained

Buyers read your page. AI reads your schema.

Product schema markup is hidden code that labels your brand, part number, price and specs so Google, AI search and AI shopping agents can read them correctly. Browse real product schema examples for 9 B2B categories.

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Product schema examples by category

We build product schemas for every B2B category. Pick a highlighted category to see a full example.

Electronic Components
Electrical Supplies & Lighting
Fasteners & Hardware
Plumbing & PVF (Pipe, Valve, Fitting)
Medical Devices & Supplies
Fluid Power & Mechanical Power Transmission
Industrial Supply
MRO
Gas & Welding
Construction & Building Materials
Paints & Coatings (Chemicals)
Safety & PPE
Security & Surveillance
Food Service & Catering Supplies
Home Appliances
Industrial Automation
Hand, Power & Machine Tools
HVACR
Janitorial & Sanitation Supplies
Dental Supplies
Veterinary Supplies
Office Supplies
Fire Protection & Safety Supplies

Electronic Components product schema 33 attributes · 5 often missed

Full schema for a sample product: Schneider Electric TeSys Deca motor circuit breaker · TELGV3P73

BrandSchneider Electric
Product TypeMotor Circuit Breaker
Current Rating73 A
Number of Poles3
Trip TypeType F
AC Voltage Rating690 V
Voltage TypeAC
Interrupting Rating65 kA @ 230/240 V acOften missed
Number of Phase3
Terminal ConnectionScrew Clamp
Trip MechanismThermal Magnetic
Mounting TypeDIN Rail
Length136 mm
Width55 mm
Height132 mm
Dimension136 x 55 x 132 mm
Actuator TypeRotary Knob
Maximum Operating Temperature60 °C
Minimum Operating Temperature-20 °C
IP RatingIP20
ApplicationMotor Protection
Special FeaturesSturdy and Longlasting Connection · Front Face Padlocking · Three Position Handle
Standards MetCSA C22.2 No 60947-4-1 · EN/IEC 60947-2 · EN/IEC 60947-4-1 · IEC/EN 60335-1 · IEC/EN 60335-2-40 · UL 60947-4-1
Electrical Life20000 cyclesOften missed
Mechanical Life50000 cyclesOften missed
Insulation Voltage690 V ac
Impulse Voltage6 kVOften missed
Frequency Rating50/60 Hz
Power Loss8 W
Utilisation CategoryAOften missed
Weight0.96 kg
Package QuantityEach
SeriesTeSys Deca

See it

The same page, read two ways.

Buyers see the page on the left. Search engines and AI read the labelled data on the right.

store.example.com / telgv3p73What buyers see

Motor Circuit Breaker, 3P, 690 V ac, 65 kA

Brand: Schneider Electric

Mfr. Part No.: TELGV3P73

Current rating73 A
AC voltage rating690 V
Mounting typeDIN Rail

$500.00In stock

What search engines and AI readJSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Motor Circuit Breaker, 3P, 690 V ac, 65 kA",
  "brand": { "@type": "Brand", "name": "Schneider Electric" },
  "mpn": "TELGV3P73",
  "sku": "TELGV3P73",
  "additionalProperty": [
    { "name": "Current rating", "value": "73 A" },
    { "name": "AC voltage rating", "value": "690 V" },
    { "name": "Mounting type", "value": "DIN Rail" }
  ],
  "offers": {
    "@type": "Offer", "priceCurrency": "USD", "price": "500.00",
    "availability": "https://schema.org/InStock"
  }
}
</script>

nameProduct title: What the product is called.

Get it right

4 product schema mistakes, and how to fix them.

Markup says 400 A, the page says 450 A
Markup always matches what the visitor sees
“400”, “400A”, “400 amp” across the catalog
One format and one unit for every product
No part number or barcode, only a title
Part number and barcode on every product
Specs only inside a text paragraph
Specs as separate name and value pairs

Markup is only as good as the product data behind it. CatalogWiz standardises the attributes first, a data specialist verifies them, and the same record can feed your page markup. The example above uses a real catalog product with demo store, price and stock values.

FAQ

Product schema markup: common questions.

Short answers on what schema is, what it does for search and AI, and why the data behind it matters.

Not sure what your pages are missing?Check one product page for free and get actionable findings.Check my page

What is product schema markup?

Product schema markup is structured data (schema.org, usually JSON-LD) added to a product page. It labels the brand, part number, specifications, price and availability so search engines and AI tools read them as facts.

Does schema markup help SEO?

Yes. Google uses structured data to understand a page and can show richer results such as price and availability. It does not guarantee rankings, but it removes guesswork about what your page says.

Which properties matter most on an industrial product page?

name, brand, mpn, gtin, offers and additionalProperty. Identifiers (mpn, gtin) and specifications as separate name and value pairs do most of the work for B2B catalogs.

Does product schema help with UCP and AI shopping agents?

It helps. UCP (Google's Universal Commerce Protocol) lets AI agents compare and buy products. Agents and AI search rely on the same clean details that schema labels: brand, part number, specs, price and stock. Accurate schema needs accurate product data behind it.

Why does attribute data quality matter for schema?

Markup is only as good as the data behind it. If one product says "400A" and another "400 amp", engines and AI cannot compare them. Standardised attributes give you consistent, accurate markup at scale.