The Screwman tightens its business presence with a new e-store

altiusnxt on April 8, 2025

Introduction

For nearly four decades, The Screwman has specialized in fasteners and hand tools, offering customers the convenience of an extensive product range and swift delivery services. The company’s main products include fasteners like hexagon bolts, washers, clamps, knobs, rivets, screws, anchors, studs, pins, and much more. Its other hardware varieties include abrasives, hammers, torque wrenches, vices, brushware, power tools, steel ropes, drill bits, spanners, chisels, welders, etc.

The Screwman distributes a wide range of South African products, directly imports goods, and acts as an agent for foreign manufacturers.

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  • PlatformMagento
  • Timescale12 Weeks
  • Launch DateMay 2023
  • Live LinkClick Here

The Challenge: Outdated Technology Hindering Growth

While the offline sales of the company are steady, the online age demands the company to expand its horizons, and the challenges faced by the company in this realm include:

  • Online presence

    While local distribution in the brick-and-mortar store continues as usual, its limited digital presence hinders business potential.
  • Less Discoverability

    Lack of proper information on the products emerges as a big concern as the products were not discoverable by search engines.
  • Business Impact

    The above factors will inevitably result in a decline in revenue.

Approach Followed

AltiusNxt Technologies was selected among the best in the industry to assist The Screwman in sorting out the challenges they were facing. AltiusNxt Technologies approached the challenges by

evaluation

Create an Online store

Proposed the creation of an online store with categorized & listed products.

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Engage SEO experts

Support the online store with comprehensive product information for enhanced online search results.

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Engage specialized product writers

A dedicated team at AltiusNxt Technologies offered to enrich the product content, normalize the data, and develop a schema.

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Quality check

The dedicated engineers with specialized knowledge in fasteners and hardware tool products ran a strict quality check before submitting it to The Screwman.

Solutions Offered

  • Data Enrichment & Platform Selection

    Standardization was successfully implemented across all fastener and tool products. The product pages were optimized with GTIN/EAN, brand names, and other essential fields to enhance product relevancy rankings. Additionally, a structured taxonomy hierarchy was developed, ensuring a consistent layout with all relevant information. After completing the foundational setup, a new online store successfully launched on the Magento eCommerce platform.
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  • Shipping Partner Integration

    We streamlined logistics by integrating multiple shipping partners and optimizing shipping options based on order specifics. Automated shipping label generation reduces manual errors and saves time. The integration also synchronizes inventory levels across platforms, preventing overselling and enhancing operational efficiency.
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  • Order Tracking

    We implemented an efficient order-tracking system that provides real-time updates to customers. It includes automated notifications via email or SMS and ensures customers are informed throughout the order process. Integration with shipping carriers allows for seamless tracking, while a user-friendly portal enables easy access to order statuses, enhancing customer satisfaction.
  • Payment Gateway Integration

    We implemented a secure payment gateway offering multiple payment options to enhance the checkout experience. Fraud protection mechanisms safeguard transactions, and a mobile-friendly checkout ensures accessibility across devices, contributing to a streamlined purchasing process.
  • Mailchimp Integration

    We integrated Mailchimp to automate email marketing efforts, syncing customer data for targeted campaigns. Automated messages for abandoned carts and promotions engage customers effectively. Advanced segmentation allows tailored messaging based on customer behavior, while performance tracking refines marketing strategies for better results.
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Benefits Derived

The Screwman finally entered into the realm of online business and experienced its benefits, which include:

  • Improved business presence globally.
  • Improve sales inquiry for thousands of listed products.
  • Proper categorization of product content led to quick retrieval of product information.
  • New manufacturers saw The Screwman as a potential distributor due to its increased market presence.

The Solution: Altiusnxt's E-Commerce Transformation

The project was executed and marked by key milestones

Customer Testimonial

The transformation led to significant improvements:

Our Company has been working with Altius for close to two years on the full development of our new ecommerce website with more than 15k products. We have developed a great working relationship over this time, and the whole process has been seamless , communication is never a problem no matter where you may be using their services from in the world. we look forward to the launch of our website in the next month and look forward to all our future projects with the company.
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Greg Lurie,
Finance | Marketing | IT

Conclusion

The Screwman’s collaboration with AltiusNxt Technologies marked a pivotal shift from traditional brick-and-mortar operations to a dynamic, future-ready eCommerce business. By launching a Magento-powered online store with optimized product listings, streamlined logistics, and seamless integrations (order tracking, shipping partners, Mailchimp, and payment gateways), The Screwman successfully overcame its digital challenges.

Data enrichment improves Kempston Controls’ website traffic

altiusnxt on May 31, 2025

Introduction

Kempston Controls has been the undisputed distributor of American-manufactured Electrical and Electronic components for nearly eight decades. Apart from being a specialist distributor, the company has diversified its interests as a leading manufacturer of Supply Monitoring equipment and Electronic Sub-Assembly.

Some of its value-added services, such as cable termination, final assembly, and the testing of electronic devices, have contributed well to its enviable reputation for stock and service all around the UK.

kempston-controls
  • ServiceProduct Data Enrichment
  • Timescale12 Weeks
  • Live LinkClick Here

Challenges Faced

Kempston Controls scouted for AltiusNxt Technologies to address the mentioned challenges that they were facing in managing their online store:
  • Missing product attributes

    All essential product-related information, such as color, SKU number, material, size, and weight, was missing.
  • Inadequate discoverability

    Adding further chaos were insufficient product specifications and descriptions on their online store.
  • Less online traffic

    As a direct consequence of the above problems, Kempston Controls experienced less website traffic.

  • Business impact

    The company faced poor customer satisfaction due to the above issues.

Approach Followed

AltiusNxt Technologies proposed to go for Data Enrichment and Product Attribute Development by forming a dedicated team of expert SEO analysts and specialized content writers. Quality checks were duly performed by experienced professionals as per the protocol.
service-kempston
kempston-service

Solutions Offered

  • AltiusNxt Technologies standardized the products’ attributes to the manufacturing website. Relatable product information was sourced from benchmark websites and adequately updated on the client’s website.
  • Data enrichment tools optimize the online store’s interface for a better user experience.

Benefits Derived:

The positive suggestions by AltiusNxt Technologies enabled Kempston Controls to overcome its challenges, which resulted in,
website-traffic

Improved Website Traffic

Through strategic Product Attribute Development, the company’s online store experienced a significant boost in visitor engagement and traffic.

good-conversion-rate

Increased Sales

Through strategic Product Attribute Development, the company’s online store experienced a significant boost in visitor engagement and traffic.

customer-satisfaction

Enhanced Customer Satisfaction

Data enrichment resulted in increased sales inquiries and gauging customer satisfaction.

Customer Testimonial

The transformation led to significant improvements:

In the age of web search and Googling, we must provide proper data to the customers who view our website to make a buying decision. Be it small purchases or large, customers tend to go online and check the website for technical specs of the products required. If the data is outdated, incomplete, or inaccurate, it could risk losing customers and falling behind, which is exactly what we aim to prevent. Altius has assisted us in enriching SKU data for over 50,000 products, and we’re highly pleased with the outcome. The improved data reinforces our position as a reliable authority on the products we offer. With the new data, we have roughly seen an increase of 23% in revenue from last year to this year. Keep in mind that there is a mix of factors, along with rich Altius data, that enabled this.
kempston-logo
Mark Jansen, Digital Marketing Manager
Kempston Controls, UK

Rose Scientific, Canada – From Static Site to Dynamic eCommerce Powerhouse

altiusnxt on March 28, 2025

Introduction

In today’s fast-paced scientific equipment market, an outdated website can result in missed opportunities and lost business. Rose Scientific, a leading scientific equipment supplier, recognized this challenge and partnered with AltiusNxt to transform their online presence. Previously operating on a static website, Rose Scientific faced limitations that hindered their growth. AltiusNxt developed a comprehensive eCommerce solution with enriched product data, enabling Rose Scientific to enhance customer experience and boost sales.

rosescientific-logo
  • PlatformMagento
  • Timescale12 Weeks
  • Launch Date May 2023
  • Live Link Click Here

The Challenge: Outdated Technology Hindering Growth

Rose Scientific’s previous static website presented several challenges:
  • Limited Online Sales Potential

    The static nature of the site restricted eCommerce capabilities, making it difficult for customers to browse and purchase products online.
  • Difficulty in Updating Product Information

    Frequent updates were cumbersome, leading to outdated product information and potential customer dissatisfaction.
  • Poor User Experience

    The lack of interactivity and responsiveness resulted in a subpar user experience, particularly on mobile devices.

  • Inability to Showcase Extensive Product Catalog

    With a wide range of scientific products, the static site failed to present its offerings effectively.
  • Lack of Integration

    The absence of integration with other business systems hampered operational efficiency.
These challenges ultimately impacted sales and customer satisfaction, prompting the need for a robust online solution.

The Solution: Altiusnxt's E-Commerce Transformation

AltiusNxt approached Rose Scientific Ltd. challenges with a strategic plan
  • E-Commerce Platform Selection

    After evaluating various platforms, AltiusNxt chose Magento for its user-friendly interface and scalability, ensuring it could grow alongside Rose Scientific Ltd.
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  • Customization and Design

    The team customized the platform to align with Rose Scientific branding while enhancing functionality for improved user engagement.
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  • Product Data Enrichment

    AltiusNxt undertook a comprehensive product data enrichment process that included:

    • Data enrichment and normalization
    • Adding detailed descriptions, specifications, and high-quality images
    • Implementing effective search and filtering capabilities
    • Ensuring data accuracy and consistency across the catalog
  • Integration with Business Systems

    AltiusNxt integrated the eCommerce platform with the Rose Scientific inventory management system to streamline operations.
  • Mobile Optimization

    A responsive design implemented to ensure seamless browsing on all devices, catering to the growing number of mobile users.
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  • SEO Optimization

    AltiusNxt implemented a robust on-page SEO strategy to boost the visibility and search engine rankings of Rose Scientific's new eCommerce site.

Implementation: A Seamless Transition

The project was executed and marked by key milestones

evaluation

Initial Assessment And Strategy Formulation

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Platform Setup And Customization

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Data Enrichment And Integration

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User Testing And Training

Throughout the implementation process, AltiusNxt maintained open communication with Rose Scientific, ensuring alignment on goals and expectations. Challenges like data migration were swiftly resolved through collaborative problem-solving, and comprehensive training ensured a smooth transition to empower the Rose Scientific team to manage the new platform effectively.

The Solution: Altiusnxt's E-Commerce Transformation

The project was executed and marked by key milestones

Results: Measurable Impact and Tangible Benefits

The transformation led to significant improvements
online-sales

Increased Online Sales

Online sales surged by 150% within six months of launching the new eCommerce platform.

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Improved Conversion Rates

Conversion rates are increased to 5%, reflecting enhanced user engagement.

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Reduced Bounce Rate

The bounce rate decreased by 30%, indicating that visitors were more engaged with the content.

website-traffic

Increased Website Traffic

Our refined SEO strategy led to remarkable improvements in website visibility and reach.

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Improved Customer Satisfaction

Positive customer feedback increased significantly.

time-saving

Time Savings in Product Management

Time Savings in Product Management: The time spent on product updates was reduced by 50%, allowing staff to focus on other critical tasks

Customer Testimonial

The transformation led to significant improvements:

Highly appreciate the learn, adapt, and deliver attitude. Customer interaction/communication is good. Appreciate the team approach to any problem.
rosesci
Dhamo Neel,
Manager at Rose Scientific Ltd.

Conclusion

The collaboration between AltiusNxt and Rose Scientific resulted in a remarkable transformation from a static website to a dynamic eCommerce platform that drives sales and enhances the customer experience. With plans for ongoing optimization and growth, Rose Scientific is well-positioned in the competitive scientific equipment market.